"The process of reading your star sign has long been associated with an improved mood and positive
outlook, but a new study conducted by the Journal of Consumer Research has revealed that in some situations a negative reading can induce undesirable behavior.
"Conventional wisdom might suggest that for people who believe they can change their fate, an unfavorable horoscope should result in an attempt to improve their fate," the study authors wrote. "Our results showed that reading an unfavorable horoscope actually has the opposite effect on a person."
According to a different study released in November, more than 37% of the public consult their horoscope before they make a big decision and women are a lot more likely to do so than men." UM
"Conventional wisdom might suggest that for people who believe they can change their fate, an unfavorable horoscope should result in an attempt to improve their fate," the study authors wrote. "Our results showed that reading an unfavorable horoscope actually has the opposite effect on a person."
According to a different study released in November, more than 37% of the public consult their horoscope before they make a big decision and women are a lot more likely to do so than men." UM
And lest thou lift up thine eyes unto heaven, and when thou seest the sun, and the moon, and the stars, even all the host of heaven, shouldest be driven to worship them, and serve them, which the Lord thy God hath divided unto all nations under the whole heaven.
Deuteronomy 4:19
