Saturday, July 5, 2014

The "Really" File - (Gay Whopper?)

 .....know ye not that the friendship of the world is enmity with God?
whosoever therefore will be a friend of the world is the enemy of God.
James 4:4
Anything these days for a fast buck.....$$$$$$


"Burger King has concocted yet another way to have it your way: a gay pride burger.
The Proud Whopper, as it's called, comes wrapped in a rainbow colored wrapper with this inscription: "We are all the same inside." It will be sold through Thursday at one Burger King restaurant on San Francisco's Market Street, that was at the heart of the route for last weekend's 44th annual San Francisco Pride Celebration & Parade.
Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.
"It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."
The inspiration behind the unusual burger wrap and video, he says, is Burger King's localized efforts to put into motion actions that support its recently-tweaked slogan: "Be Your Way."
The move also demonstrates BK's desire to stay connected to its base of Millennial customers. Gay rights is an issue that
From the "Really" File
reverberates strongly with many Millennials both inside and outside the U.S. Burger King also was a sponsor of San Francisco's gay pride parade. Machado says that's the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.
The downtown San Francisco Burger King sold "Proud Whoppers" last weekend, during the parade and also passed out some 50,000 rainbow Burger King crowns, that were worn by parade participants and spectators. The video, created by the Miami office of Burger King's ad agency David, captures customers discussing whether or not the burger, itself, is different. At $4.29 it costs the same as a conventional Whopper. And, indeed, customers ultimately discover the only difference is the rainbow wrap."
USA Today
REALLY?

P.S. -- TWEETS that made sense......
(Name info withheld by this blog)    
Liberal logic: outrage at private position of owners of a chicken chain, but ok w Burger King's public use of a rainbow wrapper.

     (Name info withheld by this blog) 
Hey @BurgerKing, want to really speak truth to power? Want to shake things up? How about a Second Amendment Whopper? Be my way, right?




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