What about the RICH?

"Much is said concerning our duty to the neglected poor: should not some attention be given to the neglected rich? Thousands of wealthy men have gone over to their graves unwarned."
Ministry of Healing p.210 E.G.W.
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.  2 Peter 3:9